Why does SCAM succeed?

Scams succeed every now and then because:

Firstly, a scam looks like a real thing. The offer appears to meet your oblige or aspiration. To be a smart consumer, you have to identify whether it is a scam or not. On the road to do this, you must make an attempt to check it properly. You definitely need to think before you take an action.

Secondly, scammers easily manipulate you by ‘pushing your buttons’ to achieve the response they crave. It’s nothing personal; yet sometimes it could be. However, it’s more to do with network and the connection of the individuals in society that are wired up both emotionally and socially.